Molly Goddard’s collections are a mix between magic and reality. From your dreamed world to your daily life, the designer plays with the codes and gathers all that can cross your mind in the same time. The SS17 collection will keep the tone, with vibrant colours melted with the delicacy of transparent fabrics. And of course trapeze shapes which are part of Molly Goddard identity.
› Reasons to be fan
– Hope is not dead: your dreams are your new reality
– Think big: feminity and generous shapes are back
– Get the touch: vaporous, embroderies and draped are the new modernity
– Time to party: express your sunny real self
› The story
During her studies in Central Saint Martins, west London native Molly Goddard has all left to focus on her SS15 collection. She had no budget when she put on track her first show in September 2014, using friends and family to handle the event. At the time she was even ready to work for another designer to start earning money. Life was full of surprises as her immediate success led her to carry on developing her own label, now sold at NY and London Dover Street Market. Major fashion gurus got their front row seats for her latest catwalk.
› Le petit je ne sais quoi…for the editorial team
From past to present. From a practical ready-to-wear to a fantastic world. Molly Goddard’s collections deeply express current woman’s state of mind. She stays rooted to the reality. But she doesn’t give up her beautiful dreams and most crazy ambitions.
› Recommended by…
Our favourite model Agyness Deyn.
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