Cha-Ling, mindful beauty by LVMH

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› At a glance

Cha-Ling is the last born and rare cosmetic brand directly created by the French luxury Group LVMH. All the skincare collection is designed in France and made with tea harvested in the Yunnan. This region is well known as the green lung of China and the “home” of tea.

› 4-Reasons to love it

– Ecological: luxury and sustainability can go together.

– Efficient: Yunnan Pu’Er tea is rich in anti-ageing, antioxidant and detoxifying benefits.

– Wellbeing: it’s not a one-more skincare product, it is an everyday ritual. Some of them can be applied with a specific stone used to massage your face with recommended traditional Chinese gestures.

– Inspiring:  scents and textures are very delicate and coherent with the brand global spirit of travel.

› The story

This brand has been released in 2016. It’s the result of a a splendid gathering between Laurent Boillot, CEO of French Perfume House Guerlain and an unknown territory, the Chinese Yunnan region. It also comes from a meeting between a biologist and his Chinese wife, engaged to protect the region. Since then thanks to all of them, the brand has developed a range of over 40 products.

› Le “Petit je ne sais quoi”

The fresh scents make you dive into in a tropical forest. A good start for the day, a nice introduction to dreams for the night! Even if expensive, a must have.

 

Where to find the brand

New corner at the Bon marché, Paris

www.cha-ling.com/fr/

 

 

 

 

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